I cannot see boards and flex evolving into the same product for the simple reasons that flex must flex, and boards should not! In most board applications the mechanical rigidity of the board is required to support itself and its components, many times with little additional support available. Flexing can wreak havoc with surface mount areas.
Of more interest is how flex can continue to remain flexible with the thicker substrates required of high speed applications. In many multilayers this results in excessive stiffness. These concerns are why rigid flex will continue to have a place in the market, with it's ability to "specialize" areas of the design.